How often do you get a text and immediately follow up with a call, or send an email and tell someone you’ll swing by with the info in person? We’re all guilty of it – our attention spans are getting shorter, and we can only sometimes give one medium the time it deserves (and needs). Mitto SEO, the omnipresent social messaging and customer care platform, is here to change that.

Omnichannel means reaching customers through whichever channel they are most likely to be using at that moment. It’s about more than just having your business on every platform. It is about knowing which platforms your customers are spending time on and how you can reach them there. Mitto finds the right ways to connect with customers across every channel, whether messaging, social media, voice, or video.

Omnichannel communication ecommerce platforms are the answer, as they provide all the tools for your business to be present across all channels. So what is omnichannel e-commerce? A great deal has been written on the subject – we provide a quick and simple definition: “E-commerce platforms enable your business to sell online irrespective of where the customer happens to be, regardless of the medium they use or the channel they prefer.

Omnichannel messaging is all about the message. Messaging is a huge part of what omnichannel is all about. It can be challenging to integrate, but the benefits are enormous. Messaging platforms allow you to instantly send notifications and updates to customers without them having to do anything.

The ability to offer your customers several different payment methods is another massive benefit of omnichannel software. Paypal, Apple Pay, and Google Pay – all of these have their benefits and their disadvantages. Integrating them into your business’ e-commerce platform gives you a massive advantage over those without.

Omnichannel isn’t just about sending notifications or using multiple payment platforms – it can also be about using different sales channels to sell in person. If you’re a start-up and have yet to hear of your company, these methods come into play.

Many organizations with a presence online use their website as a place to showcase the products they sell. The truth is that people judge you by your creations, so having your site on the front page of Google makes it easier to reach more customers. Mitto enables that to happen with a straightforward integration.