When it comes to getting a great deal on a tasty meal, you can’t beat Zaxby’s. This is even more true now that they’ve pumped up their rewards program to be more rewarding and easier to use thanks to their new app. This app showed a 317% growth increase and easily surpassed other apps in the industry like Jersey Mike’s which had a 176% growth for comparison.

Big Value Brings in the Customers

Zaxby’s believes that a rewards program should actually be rewarding. This is why they have set about making their deals even more tempting. For example, just signing up for their Zax Rewardz program will give customers a free Big Zack Snak meal. This isn’t like some little kids’ meal either, it’s a full adult-sized meal that comes with fries, Texas toast, three chicken fingers, and a drink. Chief of marketing and strategy for the restaurant chain, Patrick Schwing, says that offering this kind of value when other similar businesses are cutting down on their rewards has been a game changer.

Easy to Use

Since rewards programs can sometimes be more trouble than they’re worth, Zaxby’s has fixed the problem with their app. Using the app, customers can keep track of vital information such as their Rewardz points which will allow them to redeem them for food items more easily. It will also allow customers to better keep track of their points so that they are more incentivized to visit Zaxby’s to get more points to spend. This commitment to convenience allowed their app to double its users and get a 4.7 rating.

Points are awarded based on how much a customer purchases. Every $1 spent equals 10 points. This easy-to-understand formula helps customers to know exactly how many points they are earning every time they place an order. Follow this page on Instagram, for related information.

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