Investor Philanthropist

The Story of Yanni Hufnagel And His Lemon Perfect

Yanni HufnagelHaving high hopes and dreaming big is what Yanni Hufnagel is all about when it comes to his Lemon Perfect brand. In fact, his dream is to have the brand reach more than $1 billion by the time 2030 comes around.

As the founder of Lemon Perfect and based in Atlanta, Lemon Perfect hit the market in 2017 and provided an alternative to the many sugary drinks on the market. With no sugar and only 5 calories, Lemon Perfect hopes to make a distinct change in the amount of healthy drink options that are available.

Early on, there was quite a bit of success for Lemon Perfect and was able to achieve funding in the amount of $31 million in April of 2022. With this series A funding, Lemon Perfect was able to achieve a total of $42.2 million. This led to the company being valued at more than $100 million. While there will need to be more of a market share obtained to reach $1 billion, Hufnagel feels confident in achieving the mark.

Taking Aesthetics Into Consideration

At the beginning of his branding, Yanni Hufnagel knew that the brand had to compete with other brands and would only be successful if it could stand out from the rest. To do this, he envisioned the bottle involving the company message, vision, and mission.

However, as soon as the bottles were seen, there was a lot of stress about them appearing as a medicine bottle. Because of this, a revamping of the bottle design would need to be done. So Hufnagel contacted his investors to update them and to let them know that a delay would be needed before the finished product would be ready.

The Lemon Perfect Formula Changes

Yanni HufnagelIn order for the Lemon Perfect brand to become highly visible, the formula had to be changed. Instead of being a refrigerated beverage, it became a shelf stable beverage so that advertising could point to the brand in the markets so that customers could become aware of Lemon Perfect.

A Stable Price

Although the success of Lemon Perfect continues to grow, the price per bottle remains at the same price as it was initially set at, which is $1.99. It is believed that the margin being compressed now will become an even bigger margin in the future.