Yanni Hufnagel Shares His Marketing Strategies

Marketing, whichever strategy you choose, matters a lot in business. Digital marketing is more widespread nowadays than any other marketing method. This is because most consumers use the internet. Yanni Hufnagel, the founder, and CEO of Lemon Perfect, has portrayed that influencer marketing works. The former basketball coach founded the company in 2017. The $100 million Atlanta-based company has zero sugar and calorie-free drinks. It was named the “Best New Product” at BevNET’s 2019 awards.

In 2020, the hydrating water brand went viral when the Dragon Fruit Mango bottle was spotted in Beyoncé’s car. She was a great fan of the drink because she liked drinks without added sugar. Also, Lemon Perfect is healthy, affordable, and accessible to everyone. To market his drinks, Yanni announces a $31 million series A to finance influential investors like Melita’s capital, Beyoncé Knowles-Carter Trousdale ventures, and Goat Rodeo capital. These investors come from the media, food, beverage, and entertainment industries. The A series funds will scale the lemon water brand to various distribution points. Having Beyoncé on the team of investors will accelerate the drink’s rise to becoming the number one brand in the market.

The marketing strategy by Yanni Hufnagel bore fruits, and in 2021, the Lemon water drink quadrupled revenue. According to Philip Sarofim, Trousdale founder, the product has found its way to the market because it is unique since most American beverages are dominated by high sugar, artificial sweeteners, and high calorie. Investors are more encouraged by a product that has the potential to thrive in a competitive market. Lemon Perfect is also distributed and marketed at its website, Vitamin Shoppe, Walmart, Amazon, and other retailers such as Mariano’s and Publix, and will soon launch at Costco. Website marketing is a great way to reach and serve customers wherever they are.

According to Brenan, lemon Perfect’s chief revenue officer, building a strong sales team has helped the brand to get into new markets. People can find the brand at grocery stores and food service channels. These are some areas in the company that are seeing a lot of growth. The packaging has also promoted the drink’s development. Some retail partners sell the 12-pack and 15-pack varieties.