CoreSync Tackles the Reputation Fallout of AI-Powered Breaches

Cybersecurity firm CoreSync Solutions is targeting one of the most overlooked aspects of AI-powered attacks: the devastating blow they deliver to corporate reputation and brand trust.

The Denver-based company, founded in 2016 by cybersecurity architect Elliot Kessler, data privacy expert Sofia Lin, and ethical hacker Darren Voss, has positioned its suite of security products as solutions that protect not just data and financial assets, but also the intangible value of company reputation.

“Traditional security approaches weren’t keeping pace with evolving cyber threats,” Kessler noted in recent statements about their approach to AI-driven security threats.

The company’s focus comes as businesses worldwide grapple with increasingly sophisticated attacks leveraging artificial intelligence. A prime example occurred in February 2024, when deepfake technology was used to impersonate executives during a video call, resulting in a $26 million fraudulent transfer.

CoreSync’s flagship product, SyncDefend AI, employs behavioral analytics to identify subtle anomalies that might indicate AI-generated content or impersonation attempts. Their DarkTrace Intel service provides proactive monitoring for leaked credentials and signs of identity theft.

The company’s approach addresses three primary forms of AI-enabled identity theft targeting businesses:

1. Executive voice cloning using audio from earnings calls or public presentations
2. Corporate deepfakes that create convincing video impersonations of leadership
3. Synthetic corporate identity creation that establishes seemingly legitimate but fraudulent business relationships

For companies already implementing CoreSync’s solutions, the protection extends beyond traditional security metrics to include reputation management. This integrated approach has helped position CoreSync as a disruptor in the cybersecurity market, with approximately 350 enterprise clients across North America.

The cybersecurity landscape increasingly resembles an AI arms race, with attackers and defenders both leveraging artificial intelligence. As Voss notes, “The advantage will go to organizations that can implement adaptive systems that learn and evolve alongside the threats.”

CoreSync’s focus on reputational protection could prove prescient as businesses increasingly recognize that in the digital age, trust may be their most valuable—and vulnerable—asset.