Keter is a well-known company specializing in the production of durable consumer lifestyle products. If you need the best quality home or outdoor furniture, the platform will provide it. Keter has won many hearts for years because of its innovative and affordable designs. The company reviews show that most customers have acquired durable items from the company for years. Alejandro Pena, Keter’s chief executive officer, has been at the helm of the respected international company. The businessman is passionate about sustainability and innovation and puts the needs of his community and customers first. Pena easily wins his customers’ hearts because of his industry expertise. When Alejandro Pena took over the leadership of the international firm, he realized there was a special connection between sustainability, experience and design. The community leader chose to focus mainly on what the customers wanted. Alejandro Pena has gone out of his way to research more about technology and deliver the latest designs for his customers. The high customer satisfaction rates have made Keter one of the most celebrated international furniture companies.

Unlike many institutions, Keter believes in offering consumers incredible experiences. Although sales are essential for the business, positive reviews mean everything for the international brand. Alejandro Pena has adopted numerous sustainability strategies while leading his company. The first strategy the businessman uses is to produce multiple products near the places they are being sold. By doing this, the company reduces transportation costs, reducing carbon in the environment. Production is paramount to the success of the company. Being close to the market means that a brand can be dependable. When the COVID-19 crisis broke out three years ago, many entrepreneurs realized that complicated supply chains were unsuitable for the community. Alejandro Pena learnt his lessons early and put in place measures to ensure over sixty per cent of the company production happens in the region and country where the products are sold. Pena’s company already has over twenty manufacturing facilities, which means it can manage its huge production and deliver the best customer service.

Original source to learn more: https://thebossmagazine.com/keter-group-ceo-alejandro-pena/